Malta 30-Day Home Fitness Challenge

by Malta

Budget: ₹1,49,999.98; ≈₹37.5K per creator
Creators: 4 needed
Followers: 10,000 to 5,00,000 followers; On the platforms below
Closes: 29 Oct 2026; 20 days left
Platforms: Instagram

What you'll make

1 unboxing Instagram reel (30–60 sec)
2 workout Instagram reels showing the bands in use
3 Instagram stories with a link to the Malta app
1 YouTube Short or a 5–8 min YouTube review video

About This Campaign

Malta is launching its new resistance band kit, a set of 5 bands with door anchor, handles, and a free workout app, built for people who want a full-body workout at home without a gym membership. We want creators to take on a 30-day home workout challenge using the kit and share their honest progress with their audience. Content should feel real and motivating: workout clips, before/after energy, tips for beginners, and how the bands fit into a busy daily routine. The goal is to drive awareness and app downloads ahead of the New Year fitness season.

Content Guidelines

•Based in India, posts in Hindi or English, primarily fitness, wellness, or lifestyle content, and no promotion of competing fitness equipment brands in the last 3 months.
•Use hashtags: #MaltaFit #30DayMaltaChallenge #HomeWorkout #Ad
•Paid and barter collaborations must carry a clear disclosure label such as #ad or #collab on the post itself, per ASCI guidelines. Keep it visible, not buried in the hashtags.