Crunchy Millet Bites Festive Taste Test

About This Campaign

MilletMunch is introducing three new flavours of baked millet snacks: Masala Peri Peri, Cheese Herb and Jaggery Cinnamon. The goal is to get real taste-test reactions during Diwali gifting season and position the snacks as a healthy alternative to fried namkeen. We want fun, honest content: unboxing the festive hamper, trying each flavour, and picking a favourite.

Content Guidelines

•Based in India with a deliverable address, food, fitness or lifestyle niche, comfortable creating content in Hindi, English or Hinglish, no tie-ups with other snack brands during the campaign dates.
•Use hashtags: #MilletMunch #SnackSmart #FestiveMunch #Gifted
•Paid and barter collaborations must carry a clear disclosure label such as #ad or #collab on the post itself, per ASCI guidelines. Keep it visible, not buried in the hashtags.

Do's & Don'ts

Do's

Taste each flavour on camera and give your honest reaction

Don'ts

Compare with or show other snack brands

Campaign Timeline

Campaign posted

8 Oct 2026

Campaign starts

9 Oct 2026

Campaign ends

29 Oct 2026